Innovative products deliver distinguishing features for companies and are crucial in the continuity of organisations. Governments acknowledge this and offer various financial programs for companies in analysing, developing and marketing of such innovations.
Successfully marketing innovative products is rather challenging, especially for SMB companies. For instance the initial cost of research and development are high. Although various grants are available, knowledge in the internal organisation on how to acquire these is often limited. Furthermore it is required to be able to sell in a consultative manner. The availability of these skills tends to be limited. In addition an international market approach is often demanded, which leverages the pressure on the scarce commercial capacity further.
Summarised : organisations have a limited internal availability of the competences mentioned above. In daily practice this lack is normally filled by ''third party support''. Traditionally the offer in this niche market is characterised by non liable consultants from specialised agencies. However the market demand requires a result / risk driven attitude for this commercial, international and grant combination. Commercial opportunities are thus missed. Due to the growing pressure on innovation, often combined with sustainability, this market demand rises.
Innoproducts wants to create long lasting value for its customers and itself. We achieve this by commercialisation and granting of existing innovative products, in the Netherlands and in the international market. The fundament of our collaboration is based on mutual commitment and actual realised result. In this manner we fulfil the market niche in the desired -risk based - way. It is our goal to be the best Dutch partner for our customers.
Innoproducts is a 100% daughter company of EUNITE Netherlands, market leader in business development in Central and Eastern Europe since 1991. EUNITE has been developing itself continuously, especially in the direction of agencies and grant specialism, Form this perspective is Innoproducts - risk based business development - a natural next step in our evolution. An overview our results can be found under ''track record''.